He described the £250k investment from him that candidates win as "an acorn which we want grown into a great oak tree".
Only the two most recent winners, Ricky Martin and Tom Pellereau, are currently working in partnership with Lord Sugar, who has invested in their business ideas after a format shake-up in 2011.
Stella English, 2010 winner, hit the headlines recently when she unsuccessfully sued Lord Sugar earlier this year for unfair dismissal.
This year, a total of 18 contestants will be hoping to impress Lord Sugar and his aides Karren Brady and Claude Littner, who replaces Nick Hewer.
The popular BBC One show returns for its 11th series on Wednesday October 14, and in a new twist, the contestants will not be divided into male or female groups for the first show tasks.
Writing on Twitter earlier this year, Lord Sugar told fans: “RT: will there be another series of Young Apprentice. NO BBC HAVE DECIDED TO STOP IT”The main show is set to run for at least two more years, however it was previously reported that Lord Alan Sugar had threatened to quit the BBC Over the axing of the Young Apprentice.“The U. Apprentice is hosted by Donald Trump and continues to get huge promotion and publicity from its commercial broadcaster NBC,” a source told the Daily Mail recently.
A former beauty queen, a builder and a private tutor are among the candidates hoping to secure Lord Alan Sugar's financial backing in The Apprentice.
Nick Hewer and Karren Brady are both expected to return to aide Lord Sugar, while BBC Two spin-off You’re Fired is also back.
The show returns after the axing of its spin-off series the Young Apprentice, which was ditched by the Beeb last year.
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BBC’s The Apprentice has just had its first ever physical altercation but it will never be shown because the producers weren’t around to catch it on camera. Selina Waterman-Smith and Charleine Wain had been at loggerheads all throughout episode three and a source close to the show confirmed to uk that Selina gave Charleine ‘a quick, single push’ after Vana had taken Elle and Jenny back into the boardroom.