By the late 1920s all production was centered at the West Virginia factory and the Ohio site was abandoned.
Peak production for the company was in 1948 when they produced 10,129,449 dishes." In 2010, Homer Laughlin purchased As of 2015 the company continues to manufacture all of its products in the United States.
The Laughlin Brothers submitted a proposal which was accepted by the Council and a two kiln plant was built on the banks of the Ohio River in 1873. The Laughlin Brothers quickly gained a reputation for quality and, in 1876, their white granite ware won an award at the United States Centennial Exposition in Philadelphia. Within two years, a second plant was built in the East End of East Liverpool, expanding further to three East End plants by 1903.
By 1870, public preference was shifting from the relatively crude yellow ware to a more sophisticated white ware that was being imported from England.
Local potters saw the need for change and the East Liverpool City Council offered $5,000 in seed money to someone who would build and operate a pottery for the production of white ware.
In 1889, William Edwin Wells joined Homer and seven years later the two would incorporate.
Homer would sell his interest to Wells shortly thereafter.
Fiesta Homer Laughlin began producing the popular and colorful Fiesta line of dinnerware in 1936.
Fiesta dinnerware continued to be produced through the late 1960s, with a number of new colors offered before the entire line was phased out in 1973.
They were natives of the area being born on Beaver Creek near East Liverpool and the Ohio River.
After the Civil War Homer and his brothers had worked in the pottery industry in production and sales but were not expert in technical aspects of making ware.
White ware had not been produced in the area before this time.
It is said that the first batch of ware out of the kilns was cups and that when the ware cooled all the handles fell off. Their work finally paid off when in 1876 they were awarded a medal for best white ware at the Centennial Exposition in Philadelphia, Pennsylvania.
In 1889, a young bookkeeper from Steubenville, Ohio, William Edwin Wells, answered a classified newspaper advertisement and was hired to manage the books of the growing establishment. By 1897, Homer Laughlin had decided to retire to California where his son had just graduated from Stanford University. A subsidiary company, the North American Manufacturing Company was formed to develop the town, which would become Newell, West Virginia.