From Ok Cupid to lesbian dating app Her, people are swiping and messaging more, not less.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Saying that Donald Trump has affected millions of people since he took office in January is the understatement of 2017, and it’s only February. ) But there are millions of Americans that he’s influencing who may not even realize it — us single folk looking to couple up before cuffing season comes to an end. And, it's the first time he’s seen numbers like this in 15 years. Bush and Barack Obama didn’t influence membership in any discernible way.
You'd think we'd be holed up at home, too depressed, too exhausted from marching, or (in the case of my fellow straight women) too pissed off at the male population to even consider opening our dating apps. Our pussy-grabber-in-chief is actually causing major spikes in online dating membership and activity — numbers some folks haven't seen in over a decade.“I was actually here [at e Harmony] when September 11 happened, and some of the things that we saw then are similar to the things we see now,” says Grant Langston, CEO of e Harmony, explaining that after the 9/11 attacks there was a major spike in membership, connections, and communications. Now, before we write this off as a phenomenon unique to e Harmony users — who we tend to think of as the more marriage-minded of online daters — consider this: These numbers are across the board.
Bernadette Libonate, the director of brand partnerships over at Ok Cupid, reports that between January 20 and 31 this year, the number of photo uploads on the site increased 37% from the same time period in 2016.
“There’s also been an uptick in messaging,” she says.Fully 22% of 18- to 24-year-olds now report using mobile dating apps, a more than fourfold increase from the 5% who reported using dating apps in 2013.These young adults are now more likely than any other age group to use mobile dating apps.Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.Robyn Exton, founder of Her, the largest app for lesbian, bisexual, and queer women worldwide, has also noted a big increase in traffic.