Dating is a stage of romantic relationships in humans whereby two people meet socially, possibly as friends or with the aim of each assessing the other's suitability as a prospective partner in a more committed intimate relationship or marriage.
We like Ok Cupid's whole package — a huge user base, slick interface, the fact that it’s free — but its real strength lies in its robust matching algorithm.
It not only asks you questions about your personality, likes, and dislikes (“Do you think women have an obligation to keep their legs shaved?
Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.
From the standpoint of anthropology and sociology, dating is linked with other institutions such as marriage and the family which have also been changing rapidly and which have been subject to many forces, including advances in technology and medicine.
So let's find out how you can create a niche comparison site of your own...
Price comparison sites are BIG business - £1bn in the UK alone (Source).
You may even find that online dating isn’t right for you – if that’s the case, all the better to find out without investing much into the process.
Free sites generally offer more flexibility for different types of relationships, including casual hookups and same-sex relationships.
In this chapter we'll look how to create a price comparison site in untapped markets.