But “it was Woodstock forever” for awhile and everyone involved in the scene knew it.
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“The spirit of it was, ‘Let’s just screw around,’” recalls Adam Mc Kay, the onetime ).
“We thought we’d tell our friends about it, and maybe it would be a little comedy clubhouse, where people like Zach Galifianakis and Paul Rudd will want to do stuff.
Oral-B says this is based on the insight that up to 80% of people spend an insufficient amount of time brushing at least one zone inside their mouth.
Users need to sync their phone with the app around every two weeks in order to save their data to the app and check their progress, which can also be shared with their dentist.
They were known as the Stonemasters, and they would last roughly a decade, from 1970 to 1980, blasting rock ‘n’ roll music, partying around campfires (“there was always a crazy amount of girls around”), and making insane first ascents through Yosemite National Park (and later the world).
By decade’s end, the world would change and catch-up, their influence would endure through a many billion-dollar adventure sports industry, but that magic time in the forest couldn’t last forever.
Oral-B only receives aggregated data about the 6.4 million brushing sessions tracked by the app since launch two years ago.
Rock climbing is exploding nationwide right now, with new climbing walls opening every day and people like our cover star, Jared Leto, blowing up Instagram.
Oral-B has been in the smart toothbrush market for a couple of years, but the new device has "position detection technology" as well as a couple of other slicker design features.